Privacy Law Reform

The aim of the Privacy Act is to protect personal information about individuals handled by organisations. The Act contains Principles which set the minimum standards for handling personal information.  

Personal information is information that identifies an individual or allows their identity to be readily worked out. It includes information such as a person's name, address, financial details, marital status, billing details, ethnicity, religion and health details. The Privacy Act does not apply to  employment records of private sector organisations, used for employment purposes.

Privacy Law and Small Business

Small businesses with an annual turnover of $3 million or less do not need to comply unless they are: 

  • A health service provider 

  • Trading in personal information, e.g., buying or selling a mailing list 

  • Related to a business that is not a small business 

  • Credit providers and credit reporting bodies* 

  • A contractor that provides services under a Commonwealth contract 

  • A reporting entity for the purposes of the Anti-Money Laundering and Counter-Terrorism Financing Act 2006  

  • An operator of a residential tenancy database, or 

  • Activities related to the conduct of a protection ballot.

* Note: The credit reporting system may still apply. 

Australian Privacy Principles 

The 13 Australian Privacy Principles (APPs) set out standards, rights and obligations for the handling, holding, use, accessing and correction of personal information.

The Privacy Act also covers the following areas: 

  • APP 1 – Open and Transparent Management of Personal Information 
  • APP 2 – Anonymity and Pseudonymity 
  • APP 3 – Collection of Personal and Sensitive Information 
  • APP 4 – Dealing with Unsolicited Personal Information 
  • APP 5 – Notification of Collection 
  • APP 6 – Use or Disclosure of Personal Information 
  • APP 7 – Direct Marketing 
  • APP 8 – Cross Border Disclosure 
  • APP 9 – Adoption, Use or Disclosure of Government Identifiers 
  • APP 10 – Quality of Personal Information 
  • APP 11 – Security of Personal Information 
  • APP 12 – Access of Personal Information 
  • APP 13 – Correction of Personal Information 

The Privacy Act also covers specified persons handling your: 

  • Consumer credit reporting information 
  • Tax File Numbers under the Tax File Number guidelines 
  • Personal Information contained under the Personal Property Securities register 
  • Old Conviction information under the Commonwealth Government Conviction Scheme 
  • My Health record information 

Commissioner's Powers 

The Australian Privacy Commissioner is able to conduct performance assessments and apply orders or penalties to non-compliant businesses. Penalties may be up to $340,000 for individuals and up to $1.7 million for organisations 

Ensuring Your Complies with the Privacy Act 

What you need to do to ensure your business complies with the Privacy Act will depend on the size and the type of business you run and the kind of personal information you collect. 

The following steps provide a framework to ensure your business is ready to comply with the Privacy Act and reforms: 

More information on the obligations which may be relevant for your organisation can be found on the Office of the Australian Information Commissioner website or by contacting our office.

Steps to comply with the Privacy Act and reforms 


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The information provided in this information sheet does not constitute advice.  The information is of a general nature only and does not take into account your individual situation.  It should not be used, relied upon, or treated as a substitute for specific professional advice.  We recommend that you contact Brentnalls SA before making any decision to discuss your particular requirements or circumstances.

Industry Focus

We are not just your accountant, we are your advisor and here to support you and your business. We specialise within the following industries:

Agribusiness Services
Construction, Building & Allied Services
Medical & Allied Health Services

we care about your future


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Hindmarsh SA 5007 
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